Revenue · this month
$418,900
▲ 11.4% vs last month
Active members
1,284
▲ 38 net new
Lane utilization
71%
▲ 6 pts
Reputation
4.7★
▲ 43 new reviews
Revenue by store
Randolph vs Union, this month, side by side, the view your five vendors cannot give you.
Randolph$276,400
Union$142,500
By revenue line
Range$184K
Membership$117K
Training$63K
Retail + café$55K
Membership health
By tier, with renewals due and the upgrade path to VIP.
| Tier | Active | Renewals (30d) | Status |
|---|---|---|---|
| White $349 | 402 | 31 | Healthy |
| Blue $450 | 388 | 44 | Healthy |
| Red $525 | 451 | 52 | Watch churn |
| VIP $2,000 | 43 | 6 | Upsell target |
27 Red members shot 3+ times a week last month. Prime VIP upgrade candidates, worth ~$63K/yr if half convert.
Today across both ranges
| Time | Location | Activity | Value |
|---|---|---|---|
| 9:12a | Randolph | New Red membership, online self-serve | $525 |
| 10:40a | Union | NJ Permit-to-Carry class, 12 booked | $2,340 |
| 11:05a | Randolph | First-visit booking (New to Shooting) | $95 |
| 12:20p | Randolph | Private event inquiry, corporate (24 guests) | Lead |
| 1:15p | Union | VIP upgrade from Red | +$1,475 |
Pinned · Intelligence Report No. 001
What two Five-Star ranges are worth once you stop the leaks
A market, competitor, and growth analysis built from primary research on both locations, your reviews, and the strongest ranges in the country. Read where you are winning, where money is leaking, and what to do first.
Unified reputation
4.7★
across 5 platforms, one score
On-site bookings
Live
was 0 before this platform
Vendors unified
5 → 1
one login, one dashboard
Local schema
2/2
both locations now indexed
Where you beat the market
| Signal | RTSP | Nearest rival |
|---|---|---|
| NSSF Five-Star sites | 2 | 0 |
| Review rating | 4.7★ | 4.5★ |
| Unified booking platform | Yes | No |
| Owned-media reach | Building | Large (podcast) |
Where money is leaking
| Leak | Now fixed? |
|---|---|
| No on-site lane booking | Fixed |
| Store on a separate domain | Unify (P2) |
| Membership not self-serve | Fixed |
| No LocalBusiness schema | Fixed |
| Reviews across 5 platforms | Unified |
Ask your business anything
The BI engine answers from your live data. Try one:
Members
1,284 active across both ranges. Self-serve join, manage, and renew, with a real member portal.
| Member | Tier | Home range | Visits (30d) | Renews | Flag |
|---|---|---|---|---|---|
| M. Alvarez | Red | Randolph | 14 | in 9d | VIP candidate |
| D. Okafor | VIP | Union | 11 | in 41d | Loyal |
| S. Petrov | Blue | Randolph | 2 | in 6d | Churn risk |
| J. Malloy (LEO) | Red LEO | Union | 9 | in 22d | Healthy |
| The Reyes family | VIP + family | Randolph | 18 | in 88d | Advocate |
New capability. Your current site cannot book a lane at all. This is every reservation that would have walked away.
Lane reservations
| When | Location | Lanes | Party | Source | Status |
|---|---|---|---|---|---|
| Today 4:00p | Randolph | 2 | Walk-in booked online | Web | Confirmed |
| Today 6:30p | Union | 1 | Member (Red) | Portal | Confirmed |
| Sat 11:00a | Randolph | 4 | First-timers (birthday) | Web | Confirmed |
| Sat 2:00p | Randolph | 6 | Corporate event | Events | Deposit due |
Class calendar (both locations)
One schedule instead of bouncing between EZFacility, Triton, and Sig Sauer.
| Class | Location | Date | Filled | Revenue |
|---|---|---|---|---|
| NJ Permit to Carry | Union | Sat 10a | 12 / 12 Full | $2,340 |
| New to Shooting | Randolph | Sun 12p | 8 / 10 | $760 |
| Defensive Pistol I | Randolph | Sun 3p | 6 / 10 Promote | $540 |
| Private (LEO) | Union | Mon 9a | 1 / 1 | $275 |
Unified reputation
All five review platforms in one score, instead of scattered across Google, Yelp, Birdeye, TripAdvisor, and Groupon.
Blended
4.7★
1,600+ total
Google
4.7★
1,100+
Yelp (both)
4.4★
516
Response rate
92%
auto-drafted replies
2 new 3-star reviews this week both mention wait times at Randolph on Saturdays. The only negative worth acting on, everything else is noise.
Owned channels only. Firearms ads are restricted on Google and Meta, so your reach runs on email, SMS, SEO, and community, channels you own and nobody can shut off.
This month
Email list
18,400
▲ 640
SMS opt-ins
6,120
▲ 210
Local search clicks
9,880
▲ 22% (new schema)
Leads captured
143
via Sarge + forms
Connect your existing tools and this dashboard aggregates them live. Phase 2, the paid engine that pipes every store into one BI view.
Connections
| System | Handles | Status |
|---|---|---|
| AmmoReady | Store + firearm inventory | Ready to connect |
| EZFacility | Class registration | Ready to connect |
| 1Risk | Liability waivers | Ready to connect |
| Square / retail POS | In-store payments | Ready to connect |
| Review platforms (5) | Reputation | Connected |
| Stripe | Range, membership, classes, apparel | Connected |
Platform & features
Toggle what is live. Everything runs on your own owned infrastructure.
On-site lane bookingReserve lanes without leaving the site
Self-serve membership + portalJoin, manage, renew in context
Unified class calendarOne schedule across both ranges
Sarge chat conciergeAnswers and captures leads 24/7
Live cross-store BIThis dashboard + Monday email report
Online gun/ammo store (Phase 2)On a firearms-friendly processor, counsel-gated
Owned and protected. Your site, email, text, chat, and data all run on infrastructure you own. Nothing here can be deplatformed. No 4473, NICS, or serial-number data is ever stored on this platform, that stays in your licensed FFL system.